Avoid These “Bad Luck” Student Recruitment Strategies

Ahh, Friday the 13th: the notorious day of superstitions, black cats, and avoiding walking under ladders. When it comes to student recruitment for charter schools, there are some strategies that can be as unlucky as stepping on a crack in the sidewalk. Let’s delve into these antiquated and ineffective methods that are sure to bring bad luck to your enrollment numbers…

👎 ❌ Old-Fashioned Flyers: Just as many wouldn’t trust an 8-track player to provide the soundtrack for a party today, relying solely on handing out old-fashioned flyers to get the word out about your school is out-of-date. Not only are these easy to lose or discard, but they also don’t engage the modern parent who’s often looking for dynamic and digital ways to learn about educational opportunities. There is a time and a place for flyers, like community events, just don’t let them serve as your primary means of community engagement.

👎 ❌ The Hands-Off Approach: Imagine planting a seed and expecting it to thrive without regular watering. Similarly, once you’ve garnered the interest of a prospective family, letting them drift away without a personal touch is like leaving that plant to wither. While emails offer a level of convenience, there’s nothing quite like the personal connection achieved through a phone call. Hearing a voice, answering questions in real-time, and understanding concerns directly can build trust and rapport faster than an email ever could. Just as you wouldn’t neglect watering a plant and still expect it to grow, you cannot neglect prospective parents and expect enrollment to flourish. Prioritize those phone calls; they can make all the difference.

👎 ❌ Sloppy Presentation & Outdated Branding: First impressions matter. When you show up at events with a disorganized presentation that still sports that website/logo design from a decade ago, it sends a message that your school may not be in tune with the current times. Potential families are looking for modern, organized, and relevant educational experiences for their kids, and if your initial presentation doesn’t match up, they might not give you a second glance.

👍 ✅ The Clear Path to Better Recruitment: Stepping into the future requires letting go of past tactics and embracing new strategies that the best charter schools are already using. Digital automation for outreach and marketing is no longer a luxury—it’s a necessity. From automated email campaigns that reach parents at the right time with the right message, to social media outreach that targets specific audiences, these tools ensure consistent and effective communication. Moreover, digital automation frees up valuable time, allowing schools to focus on what they do best: educating and nurturing students.

If you’re ready to escape the bad luck cycles of outdated outreach methods and instead want a student recruitment plan that lets you recruit while you sleep, it’s time to call in the experts. Lincoln Barretta is leading the way with new digital strategies that revolutionize student recruitment! No superstitions or good luck charms are required- we use tried and proven digital enrollment techniques for the modern era.

Start changing your luck today with a free consultation from Choose Charters’ student recruitment experts. Don’t leave your enrollment efforts to chance! 🎲