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6 Mid-Summer Student Recruitment Strategies

6 Mid-Summer Student Recruitment Strategies

6 Mid-Summer Student Recruitment Strategies

As the sun reaches its peak and the days grow long, charter school leaders find themselves at a pivotal moment: mid-summer, a crucial window for student recruitment that can shape the trajectory of the upcoming school year. While many may view this time as a lull in the academic calendar, savvy leaders recognize it as an opportunity to engage prospective students and families, laying the foundation for a successful enrollment season. 


Here are 6 strategic approaches to maximize mid-summer recruitment efforts and ensure a strong start to the next school year!

Virtual Open Houses and Information Sessions

With the rise of digital communication, virtual open houses and information sessions have become invaluable tools for reaching prospective families. Host interactive online events where families can learn about your school’s mission, programs, and unique offerings from the comfort of their homes. Incorporate live Q&A sessions, virtual tours, and student testimonials to provide a comprehensive overview and address any questions or concerns.

Tip: Download our FREE eBook, “The Art of First Impressions,” for expert tips and strategies to host successful — and memorable — virtual events!

Social Media Engagement 

Leverage the power of social media to connect with prospective families and showcase your school’s strengths. Share engaging content such as student success stories, faculty spotlights, and highlights of upcoming events or initiatives. Encourage current families, staff, and alumni to share their experiences and testimonials, amplifying your school’s reach and credibility within the community.

Community Outreach and Partnerships

Strengthen ties with local community organizations, libraries, churches, and recreational centers to expand your outreach efforts. Collaborate on joint events, workshops, or informational sessions to reach families who may not have been previously engaged with your school. By establishing partnerships and participating in community events, you can increase visibility and build trust within the community.

Tip: Download our FREE Community Outreach Planner to develop your outreach strategy and help you stay organized as you establish new and impactful partnerships.

Targeted Marketing Campaigns

Develop targeted marketing campaigns tailored to specific demographics or neighborhoods to reach families most likely to be interested in your school. Utilize digital advertising, direct mailers, and local publications to promote your school’s unique offerings and enrollment opportunities. Consider offering incentives such as tuition discounts, referral bonuses, or free trial classes to incentivize families to inquire or apply.

Personalized Outreach and Follow-Up

Take a personalized approach to outreach by following up with prospective families who have expressed interest in your school. Send personalized emails or make phone calls to answer questions, provide additional information, and guide families through the enrollment process. Demonstrate genuine care and interest in each family’s needs and circumstances, fostering a sense of connection and trust.

Summer Enrichment Programs and Camps 

Offer summer enrichment programs, camps, or workshops that give prospective students a taste of your school’s academic and extracurricular offerings. These programs not only serve as recruitment opportunities but also allow students to experience your school’s culture and community firsthand. Provide opportunities for families to tour the campus, meet faculty and staff, and engage in hands-on learning experiences.


By implementing these mid-summer recruitment strategies, your charter school can effectively engage prospective families, strengthen community connections, and lay the groundwork for a successful enrollment season. By leveraging digital platforms, fostering community partnerships, and providing personalized outreach, charter schools can attract and enroll students who will thrive academically, socially, and emotionally in the upcoming school year.

As the summer sun shines bright, seize the opportunity to highlight the exceptional educational opportunities charter schools offer.

Let the mid-summer recruitment journey begin!


Want to learn summer student recruitment strategies to help your charter school meet its enrollment goals for the upcoming school year? Sign up for our FREE, on-demand email course: “5 Steps to Recruit MORE Families This Summer!”

Charting Independence By Leading the Educational Revolution

Charting Independence By Leading the Educational Revolution

Charting Independence By Leading the Educational Revolution

Every July, the spirit of freedom and innovation permeates the air! It’s a time to celebrate the values of independence, self-determination, and the pursuit of excellence. 

For charter school leaders, this holiday serves as a poignant reminder of the unique opportunity and responsibility we have to transform education. Today, let’s explore how charter schools can leverage the ethos of Independence Day to enhance their recruitment efforts and continue leading the charge in educational innovation.

Embracing Educational Freedom

Charter schools are built on the principle of autonomy and flexibility, empowering educators to break free from traditional constraints and explore innovative approaches to teaching and learning. Use this time to celebrate the freedom charter schools have to design personalized curricula by showcasing student work, hosting workshops on alternative teaching methods, and fostering collaboration among educators to continue innovating with your curriculum.

Fostering a Culture of Innovation

Just as our founding fathers envisioned a nation built on innovation and progress, charter schools have the opportunity to cultivate a culture of creativity and experimentation in education. As leaders, it’s essential to showcase how charter schools embrace innovation, whether through project-based learning, technology integration, or interdisciplinary approaches. Highlighting these innovative practices will attract educators who are passionate about pushing the boundaries of traditional education.

Empowering Educators and Students

At the heart of the charter school movement is the belief in empowering educators and students to take ownership of their learning journey. It’s important to recognize the autonomy and accountability that charter schools provide, allowing educators to directly impact curriculum decisions, teaching methods, and school policies. Emphasizing the collaborative and student-centered nature of charter schools, allows you to attract educators eager to make a meaningful difference in their students’ lives.

Championing Diversity and Inclusion

Charter schools also have a unique opportunity to champion diversity and inclusion in education. Whether through culturally responsive teaching practices, bilingual programs, or inclusive policies, charter schools can create learning environments that celebrate the unique backgrounds and perspectives of all students. Highlighting your school’s commitment to diversity and inclusion draws in educators who share your vision of creating equitable and empowering educational experiences for all students.

This Independence Day weekend, let’s reaffirm our commitment to charting a bold and innovative path forward in education. By embracing the principles of freedom, innovation, empowerment, and diversity, charter schools can continue attracting passionate educators dedicated to transforming students’ lives and shaping the future of education.

Together, let’s harness the spirit of freedom and liberty to inspire the next generation of educational leaders and change-makers!

6 Strategies for Addressing Achievement Gaps

6 Strategies for Addressing Achievement Gaps

6 Strategies for Addressing Achievement Gaps

Addressing achievement gaps in K-12 schools is not just a goal but a moral imperative. As leaders in charter schools, it is incumbent to ensure that every student, regardless of background or circumstance, has the opportunity to succeed. By leading with equity and implementing targeted strategies, your school can narrow achievement gaps and create a more inclusive and equitable learning environment for all.

Below are 6 strategies to help your charter school identify and address achievement gaps.

1. Data-Informed Decision Making

Utilize data to identify disparities in achievement among student subgroups and inform targeted interventions. By analyzing assessment results, attendance records, and other relevant data points, charter school leaders can pinpoint areas of need and tailor support strategies to address specific student needs.

2. Culturally Responsive Teaching and Learning

Embrace culturally responsive teaching practices that honor and reflect the diverse backgrounds and experiences of students. Incorporating culturally relevant content, perspectives, and instructional strategies into the curriculum can increase student engagement, motivation, and academic success, particularly among historically marginalized groups.

3. Equitable Access to Resources and Opportunities

Ensure equitable access to high-quality resources, programs, and opportunities for all students. This includes providing access to rigorous coursework, extracurricular activities, and support services that meet the diverse needs of students and help level the playing field.

4. Personalized Learning

Embrace personalized learning approaches that meet students where they are and provide individualized support to address learning gaps. By tailoring instruction, pacing, and assessment to students’ unique strengths and needs, charter schools can empower every student to reach their full potential.

5. Community Engagement and Partnerships

Foster strong partnerships with families, community organizations, and other stakeholders to support student success both inside and outside the classroom. Engaging families in decision-making processes, providing culturally and linguistically responsive communication, and connecting students and families with community resources can help create a supportive ecosystem that promotes student achievement.

6. Continuous Professional Development

Invest in ongoing professional development for educators focused on culturally responsive teaching, equity-minded practices, and strategies for addressing achievement gaps. Equipping educators with the knowledge, skills, and resources they need to support diverse learners effectively ensures charter schools build a more inclusive and equitable learning environment.


By leading with equity and implementing these targeted strategies, charter school leaders can make significant strides in narrowing achievement gaps and ensuring that all students have the opportunity to thrive academically, socially, and emotionally.

It’s time to commit to creating a more just and equitable future for every student you serve and lead with equity!

A Culture of Kindness: Effective Bullying Prevention

A Culture of Kindness: Effective Bullying Prevention

A Culture of Kindness: Effective Bullying Prevention

Fostering a culture of kindness is paramount to creating safe and supportive learning environments. Bullying, in all its forms, can have profound and lasting effects on students’ well-being and academic success. As leaders in charter schools, it is your responsibility to implement effective bullying prevention programs that not only address instances of bullying but also cultivate empathy, resilience, and respect among your students.

Use the tips below to bolster your charter school’s bullying prevention programs.

Embrace Proactive School-Wide Initiatives

Effective bullying prevention programs go beyond simply reacting to incidents of bullying; they proactively promote a culture of inclusion and empathy.

One such approach is implementing school-wide initiatives that emphasize kindness, empathy, and positive communication. By integrating social-emotional learning (SEL) into the curriculum and providing students with opportunities to practice empathy and conflict resolution skills, charter schools can empower students to become agents of positive change in their communities.

Get Students, Families, and Staff Involved

Empowering students to take an active role in bullying prevention efforts can be incredibly impactful. Student-led initiatives, such as peer mentoring programs or student-led assemblies on kindness and respect, not only give students a sense of ownership over their school culture but also foster leadership skills and a sense of belonging. Involving students in the development and implementation of bullying prevention strategies allows charter schools to create a sense of collective responsibility and solidarity among students.

Furthermore, fostering strong partnerships with parents, guardians, and the wider community is essential in creating a united front against bullying. Providing families with resources and guidance on recognizing and addressing bullying behavior, as well as encouraging open communication between home and school, can help create a supportive network that reinforces the values of kindness and respect both inside and outside the classroom.

It is also crucial to provide educators and staff with comprehensive training on bullying prevention strategies and techniques for creating inclusive and supportive classroom environments. By equipping teachers with the tools and resources they need to recognize and address bullying behavior effectively, charter schools can ensure that every student feels safe, valued, and respected.

Final Thoughts

Ultimately, creating a culture of kindness requires a multifaceted approach that involves the entire school community. By implementing proactive bullying prevention programs, empowering students to become advocates for change, fostering strong partnerships with parents and the community, and providing educators with the necessary training and support, charter schools can create environments where kindness and respect thrive and bullying has no place.

As charter school leaders, let us commit to cultivating a culture of kindness in charter schools across America — one where every student feels seen, heard, and valued and where acts of kindness are celebrated and encouraged. Together, let’s create a brighter, safer future for all students.

Let kindness lead the way!

Innovative Approaches to Expanding Extracurriculars

Innovative Approaches to Expanding Extracurriculars

Innovative Approaches to Expanding Extracurriculars

In the bustling world of education, where every moment is a chance to ignite a spark of curiosity or cultivate a hidden talent, extracurricular activities are beacons of opportunity. For charter school leaders, enriching students’ experiences through extracurriculars can sometimes feel like navigating uncharted waters. However, with a spirit of innovation and a willingness to explore new horizons, expanding extracurricular offerings can become not just a goal but a transformative journey.

Charter schools, known for their autonomy and flexibility, are well-positioned to embrace innovative approaches to extracurricular programming. Gone are the days of cookie-cutter after-school activities; today, charter schools have the opportunity to reimagine extracurricular offerings in ways that are dynamic, inclusive, and responsive to the diverse interests and needs of their student body.


Here are 6 ways a charter school can expand its extracurricular offerings:

Form Strategic Partnerships

One of the most exciting avenues for expanding extracurricular offerings lies in collaboration. Charter schools can tap into a wealth of resources and expertise by forging partnerships with local businesses, nonprofit organizations, and universities.

Imagine a charter school where students have access to coding workshops led by industry professionals or where a partnership with a local theater company brings drama productions to life on the school stage. These collaborations enrich students’ experiences and foster a sense of community and connection beyond the school walls.

Tip: Download our FREE Community Outreach Planner to develop your outreach strategy and help you stay organized as you establish new and impactful partnerships.

Go Virtual

Online platforms offer boundless opportunities for expanding extracurricular offerings in the digital age. Virtual clubs, esports, workshops, and competitions can transcend geographical barriers, allowing students to connect with peers and experts from around the world. Whether it’s a virtual book club discussing literature or an online coding challenge, these platforms provide flexibility and accessibility, ensuring that every student has the chance to participate and thrive.

Empower Students

Empowering student leadership is another cornerstone of innovative extracurricular programming. Charter schools can cultivate a culture of ownership and initiative by giving students the reins to create and organize activities that reflect their interests and passions. From launching a student-run newspaper to organizing a community service project, student-led initiatives expand extracurricular offerings and nurture essential skills such as leadership, collaboration, and problem-solving.

Create Interdisciplinary Experiences

Innovation continues beyond the boundaries of traditional extracurricular activities!

Charter schools have the opportunity to blur the lines between academic and extracurricular pursuits, creating interdisciplinary experiences that enrich learning and foster creativity. Imagine a science club partnering with the physics department to design and build a solar-powered car or a music program collaborating with the history department to stage a musical based on a historical event.

By integrating extracurricular activities with academic subjects, charter schools can provide students with holistic learning experiences that transcend the confines of the classroom.

Be Flexible

Flexibility is vital to ensuring that extracurricular offerings meet the diverse needs and interests of students. Charter schools can explore alternative scheduling options, such as lunchtime clubs, weekend workshops, or virtual activities, to accommodate students’ busy schedules and varying preferences. By offering flexibility, charter schools can ensure that every student has the opportunity to pursue their passions and interests outside of traditional academic hours.

Invest in Extracurricular Programming

Of course, innovation requires investment, both in terms of resources and mindset. Charter schools can seek funding opportunities through grants, sponsorships, and crowdfunding campaigns to support their extracurricular initiatives. Engaging with alumni networks, local businesses, and philanthropic organizations can also provide invaluable support and resources. By investing in extracurricular programming, charter schools invest in the holistic development of their students, nurturing their talents, passions, and potential.

Final Thoughts

Innovation is not a destination but a journey of exploration, discovery, and transformation. As charter school leaders, we have the opportunity to chart a course that expands the horizons of extracurricular offerings, opening doors to new experiences, opportunities, and possibilities for our students. Let us embark on this journey together, guided by the spirit of innovation and a shared commitment to enriching the lives of those we serve.

Through collaboration, creativity, and a steadfast dedication to student success, we can create a future where every student has the chance to thrive, both inside and outside the classroom. The path ahead may be uncertain, but with innovation as our compass, we can navigate the waters of change and chart a course toward a brighter tomorrow.

Innovation awaits. Are you ready to explore?

The Pivotal Role of SEL at Charter Schools

The Pivotal Role of SEL at Charter Schools

The Pivotal Role of SEL at Charter Schools

It’s important for charter school leaders to not only shoulder the responsibility of fostering academic excellence but also nurturing their students’ social and emotional well-being. Social-emotional learning (SEL) has emerged as a crucial component of education, equipping students with essential life skills that transcend the boundaries of the classroom. As charter school leaders, understanding the pivotal role of SEL is paramount in creating a supportive and conducive learning environment where students can thrive holistically.

At its core, SEL encompasses a range of skills, including:

  • Self-awareness
  • Self-management
  • Social awareness
  • Relationship skills
  • Responsible decision-making

These competencies lay the groundwork for students to navigate life’s challenges with resilience, empathy, and integrity. By integrating SEL into the fabric of the curriculum and school culture, charter schools can empower students to develop healthy relationships, make responsible choices, and effectively manage their emotions and behaviors.

Moreover, research has consistently shown that SEL not only enhances academic achievement but also contributes to positive outcomes in students’ mental health, behavior, and overall well-being.

When charter school leaders prioritize SEL initiatives, they create a safe and supportive learning environment where students feel valued, respected, and understood. This fosters a sense of belonging and connectedness, which is essential for academic engagement and success.

Charter school leaders can implement various strategies to prioritize SEL in their institutions. These strategies include integrating SEL into the curriculum through explicit instruction and embedding SEL principles into classroom practices and routines. Additionally, fostering a positive school climate through proactive discipline policies, student support services, and restorative practices can further enhance SEL outcomes.

Furthermore, collaboration with parents, caregivers, and community partners is essential in promoting SEL both inside and outside the school walls. By engaging stakeholders in conversations about the importance of SEL and providing resources and support, charter school leaders create a unified approach to nurturing students’ social-emotional development.

In conclusion, the role of social-emotional learning in charter schools cannot be overstated. As leaders in education, charter school leaders have a unique opportunity to prioritize SEL and cultivate a learning environment where students not only excel academically but also grow into compassionate, resilient, and socially responsible individuals. By investing in SEL initiatives, charter schools can empower students to navigate life’s complexities with confidence and compassion, preparing them for success in school and beyond.